The returning butterflies: Social entrepreneurs and sustainability in ecotourism
This article is based on a field study of adventure ecotourism in Nepal, and aims to explore how social entrepreneurs operationalize and practice sustainable development in this field. The qualitative data material was analyzed from a critical hermeneutical approach. The article reviews views of currently discussed, multi-dimensional sustainability models representing the idea that sustainability can be developed with an eye to the dynamics between society, the environment, and economy. These dimensions of sustainability were brought into the analysis of the case organization, offering empirical practice perspectives on: the articulation of fundamental values put into action; efforts towards ecology; and the involvement of the local community. All of these have an emphasis on education as a tool for change. Based on examples and critical insight into current sustainability models, the article concludes: that it is of central importance to the case study organization to find a balance between the dimensions; that they are interconnected; and that one aspect of this implies viewing economy as a means rather than an end in itself.
Copyright (c) 2020 Christine Revsbech Jensen, Luise Li Langergaard
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors contributing to Research and Change (Forskning og Forandring) retain copyright to their articles but agree to publish them under a Creative Commons CC-BY 4.0 License. The terms of this license permit third parties to freely copy and redistribute the material in any medium or format, and to adapt, transform, and build upon the material for any purpose, even commercially, as long as appropriate credit is given, a link to the license is provided, and any changes made are indicated. The foregoing may be done in any reasonable manner, but not in any way that suggests the licensor endorses the third party or their use.